Journalists Screening Guidelines

Out of respect for our Partners’contributions, and due to our own very limited PR budget, Tahiti Tourisme screens all journalists to ensure an effective use of resources and to ensure a good story with significant exposure.

Journalists must represent a publication or television station with nationwide circulation; freelance journalists must be working for a news service with nationwide syndication or have multiple assignments.

Occasionally, Tahiti Tourisme may sponsor a regional journalist on the condition the publication for which they write clearly provides an effective way to reach a target market or geographic concentration of potential Tahiti visitors.

Journalists must have an assignment letter, preferably multiple assignments

The audience of those publications for which journalists are writing must parallel the vertical markets Tahiti Tourisme pursues. The audience Tahiti Tourisme is pursing generally falls under the following categories:
The angles journalists are covering must coordinate with the marketing strategies Tahiti Tourisme has identified to reach tourism arrival goals.

Tahiti Tourisme works with journalists to identify appropriate and effective angles.

Tahiti Tourisme may choose to host journalists not fully sponsored by Partner(s). Each journalist will be evaluated under the criteria stated above by Tahiti Tourisme Australia in order to determine the level of support that Tahiti Tourisme will offer. Tahiti Tourisme has a policy of not covering food expenses.